The life of a fashion entrepreneur appears to be a fantasy world through the eyes of an onlooker. They always look gorgeous and seem to have a fabulous life, which usually is well documented by way of social media and each of their carefully curated blogs. Following their stories and looking at their pages and walls, it is hard not to envy them and wish to have their lives (especially if you are huge on all things fashion). You wonder how they are able to keep up and what their life really is like.

To put some of those speculations to rest, we sat down with Ivy Ekong of IvyEkong Fashion in an interview to know what her life is really like.  We find the UK-based, fashion blogger, consultant, and stylist turned fashion entrepreneur, who is our feature for today -DAY 9  of  #12daysofglam giveaway courtesy of Sinai Beauty ,utterly inspiring. Considering the amount of success Ivy’s blog has had over the years, her ever-growing presence in the fashion scene, and her impressive editorial experience, it came as no surprise to learn that her motto is: “You can have it all”.


Tell us about yourself and what you do

I: My name is Ivie Ekong popular known as Ivy Ekong. I am originally from Edo state Nigeria but now British-based in London with my family. I am a wife, mum of two beautiful girls ages 7 and 3 respectively. Aside from being a mum, I am also a full-time blogger and Founder of IvyEkong Fashion. Ivy Ekong Fashion is an online premium fashion and accessories boutique for women of all ages. I have been in the fashion industry since a very young age: from being an Ex Beauty Queen in Nigeria to modeling, later starting up an image consultancy business at that time, and launching my personal blog 4 years ago –, a multicultural platform which is focused on fashion, beauty, healthy lifestyle, and women empowerment. I am a graduate of Economics and also hold a degree in Business Management respectively. I have always had a passion for fashion and I am so happy that I am now able to live my dreams doing what I love as an Entrepreneur. I would introduce myself as a wife and a mother first before being a Fashion Entrepreneur because my family comes first before any career and mostly because I wouldn’t achieve what I have now in my career with my family.

You recently launched the online store you just mentioned. What has the experience been like?

I: Launching a premium online store has been very rewarding and yet very challenging as well. I tell a lot of people that even at a tender age I always knew who I wanted to be, and the career path I wanted to take. A few years later, I am living my dreams and doing all I knew I wanted, which was to own a global fashion brand. Being an entrepreneur comes with its own reward and challenges, especially in the fashion industry because it’s so competitive in this industry. Since launching my brand IvyEkong Fashion, the experience has been great. We have had amazing feedback. We have also seen a lot of high profile individuals, bloggers, celebs here in the UK in our pieces which is quite reassuring. Whenever I see these women in our pieces, it just reassures me that we are doing the right thing. We are also doing all we can to make sure that the business flourishes even better in 2018 with the launching of more styles and new designs, and also accommodate plus size women by adding a few plus size items on the site as well. My priority is to make sure that every woman no matter this shape or sizes feel the most confident in our pieces.

You have come a long way from Icon mode and being a fashion blogger. How did your journey start and what has the journey been like?

I’m so glad you asked this question because I believe that there cannot be a future without a past. It all started so many years ago in my teenage days back home in Nigeria. I participated in a beauty pageant (one of many, I must say) in my state, Edo state and luckily I won “The Face Of Esan”. This was how it all started. Winning that pageant opened up a different platform /opportunities for me. During my one year reign, I ran an NGO with the help of the then government to cater for women and children living with HIV/AIDS and did so many campaigns in Edo state, Lagos and Nigeria as a whole to help with sensitization and inclusion of HIV/AIDS victims and their relatives in the society. I was also modeling while I was doing this as I had so many opportunities to model back then as the new “Queen”. Things were a lot different then, in the fashion/Modelling industry, than it is now.  I would say those days paved way for where I am now. After my reign as the Queen, it became very obvious that this path is where I want to take as I couldn’t see myself doing anything else. I flew into London and trained as a personal stylist and Image Consultant. This is how it all started and my story hasn’t been the same ever since. It’s been a challenging but rewarding journey.

What would you say has been the greatest challenge you have faced in your career so far and why? How did you deal with it?

I: I would say the greatest challenge I have faced is starting an online premium store with very little budget compared to my competitors who have been in the fashion business for decades and have a very high budget to spend on marketing and campaign productions. This has been our greatest challenge, and likely so for any new business. So far we have been able to succeed through that challenge because it has become very obvious to our market segment are aware that what we design is not mass produced but has a unique impact for the everyday woman. Our pieces are pieces that women can style and wear in so many different ways. My goal is to design pieces that will empower women to  ”dress for success”.  This strong message that we portray behind every piece on our website ( has helped us break boundaries and overcome most challenges as we are now the first stop shop for glamorous and affordable special occasion and evening wear in the UK. We now offer worldwide shipping too and have clients from all over the world including Nigeria.

You seem to be involved in quite a lot. How do you manage motherhood and your career?

I: As a working mum, it is quite challenging running the home and two kids along with a business. If you follow me on social media, I’m sure you will be used to my Motto by now which says “You can have it all” I constantly encourage my followers and fans by letting them know that you can have both. Yes you would have to work more, put in late night hours into work after your kids are in bed, have some sleepless nights and early mornings, but you can have it all: a happy home with a happy husband and kids, a successful business if you are willing and passionate enough to put in extra hours. It is very much achievable. I work everywhere really, sometimes on my kitchen table, sometimes in my daughter’s  room, sometimes inside my car, the list is unending. I do whatever I need to do to make it work, making my family priority over everything else. Also, my husband is extremely supportive and gives me a helping hand when necessary which makes it a bit easier.

What would you say are your greatest achievements so far?

I: My greatest achievement so far is my two beautiful girls first and my online store. They are the reason I do all I do because I want them to see how hard mummy works and how I never gave up on my dreams. One day, it will be an inspiration for them to follow their dreams too and accomplish even much more than I did.

If you could change one thing about the fashion business in Africa, what would it be and why?

I: I would say consistency because a lot of our African fashion brands are not so consistent. They spring off today and the next day they are no more, or they start copying western world styles which necessarily doesn’t represent our true African culture. It would be great to have African fashion brands especially start-ups that are consistent with their approach and designs.

What are your plans for next year?

I: 2018 will be a great and very busy year for me and my team. We plan to make the Ivy Ekong brand a global brand with the launch of not only Ivy Ekong Fashion and Ivy Ekong Blog but also Ivy Ekong Handbag, shoe range, cosmetics, and many more.

Stay in touch with Ivy : Instagram/Twitter/Facebook



Comment on our Instagram page & tell us why you found this interview inspiring

Don’t forget to follow us on:

Facebook: GlamAfricaMag

Twitter: GlamAfricaMag

Instagram: GlamAfricaMag


  1. Right here is the perfect webpage for anybody who would like to understand this
    topic. You realize so much its almost hard to argue with you (not that I actually will need to…HaHa).

    You certainly put a brand new spin on a topic which has been written about for a long
    time. Great stuff, just excellent!

  2. First of all I want to say excellent blog! I had a quick question which I’d like to
    ask if you don’t mind. I was interested to find out how you center yourself and clear your head prior
    to writing. I’ve had difficulty clearing my thoughts
    in getting my thoughts out. I truly do take pleasure in writing but it just seems like the first 10
    to 15 minutes tend to be lost simply just trying to figure
    out how to begin. Any recommendations or hints?

  3. It’s impressive that you are getting thoughts from this
    piece of writing as well as from our argument made
    at this place.

  4. It’s going to be finish of mine day, except before end
    I am reading this enormous article to increase my knowledge.

  5. Greetings! Very helpful advice within this post! It’s the
    little changes that will make the most important changes.
    Many thanks for sharing!

  6. Valuable info. Lucky me I found your site unintentionally, and I’m shocked why this coincidence did not took place in advance!
    I bookmarked it.

  7. Wonderful work! That is the type of info that should be shared across the web.
    Shame on Google for not positioning this post higher!
    Come on over and talk over with my web site .
    Thank you =)

  8. Greetings from Florida! I’m bored at work so I
    decided to check out your blog on my iphone during lunch break.
    I love the information you present here and
    can’t wait to take a look when I get home. I’m shocked at how quick your blog
    loaded on my cell phone .. I’m not even using WIFI, just 3G ..
    Anyhow, fantastic blog!

  9. Hello There. I found your weblog the use of msn. This is a
    really neatly written article. I’ll make sure to bookmark it
    and return to read extra of your useful info. Thank you
    for the post. I will definitely return.

  10. Wow, awesome blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your
    web site is excellent, as well as the content!

  11. Thanks for every other informative blog. Where else may just I am getting
    that kind of information written in such a perfect means?

    I’ve a challenge that I’m simply now running on,
    and I have been at the look out for such info.

  12. Hi, i think that i saw you visited my weblog thus i came to “return the favor”.I’m
    attempting to find things to improve my site!I suppose its ok to use some of your ideas!!

  13. I do not know whether it’s just me or if perhaps everybody else encountering issues with your site.
    It seems like some of the written text on your posts are running off the screen. Can someone
    else please provide feedback and let me know if this is happening to them too?
    This could be a issue with my web browser because I’ve had this happen before.
    Appreciate it

  14. Pretty great post. I simply stumbled upon your blog and
    wanted to mention that I’ve really enjoyed surfing around your weblog posts.
    After all I’ll be subscribing for your feed and I hope you write again soon!

  15. Hello, i think that i saw you visited my blog thus i came to “return the favor”.I am attempting to find
    things to improve my web site!I suppose its ok to use a few of
    your ideas!!

  16. What i don’t realize is in truth how you are not really much
    more smartly-preferred than you might be right now.
    You’re very intelligent. You already know thus considerably
    when it comes to this subject, made me personally imagine
    it from a lot of numerous angles. Its like men and women are not involved except
    it’s something to accomplish with Girl gaga! Your own stuffs nice.

    All the time take care of it up!

  17. Great post. I used to be checking continuously this blog and I am impressed!
    Extremely helpful info specifically the last phase 🙂 I handle such
    information a lot. I was looking for this certain info for
    a long time. Thanks and best of luck.

  18. Hi there! I just wanted to ask if you ever have any trouble with hackers?

    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up.
    Do you have any methods to protect against

  19. Your style is really unique in comparison to other folks I’ve read stuff from.
    I appreciate you for posting when you’ve got the opportunity,
    Guess I’ll just book mark this blog.

Comments are closed.