Many have said Africa is the newest destination for investment for all the huge global luxury brands with a large clientele.
However, the predominate question has been whether Africa and Africans are really exploring the luxury market on their own? Well, leading boutique digital marketing and media agency, WaxPrint Media has taken the bold and decisive step to foster a bond between luxury brands with an international touch and local brands on the continent. The media company organized the Africa Luxury Dialogue to help in the realization of the bond. All the brands, executives and personalities that attended the two-day event agreed Africa is the next phase of a luxury destination.
The international luxury and premium brands that participated in the event include Mercedes-Benz, LVMH Moet Hennessy, Kempinski Hotel, Remy Martin, and Versace Collection. They were joined by Ghanaian and Nigerian entrepreneurs and creatives such as Roberta Annan, Fred Deegbe, Jewel Arthur, Ken Kweku Nimo and Tamara Jonah-Goka. Furthermore, this couldn’t be done without the involvement of influential personalities and celebrities, some of the ones spotted at the event are beauty personality Debbi Bjuku, New York-based celebrity wardrobe stylist Rachel Johnson (stylist for Lebron James, Serena Williams, Victor Cruz), actress Salma Mumin, actress/producer Ama K. Abebrese, and media personalities KOD, Lexis Bill and Eli Kharis.
Most of these brand executives, celebrities, entrepreneurs and influential personalities were first of all hosted at pre-event for the tasting of cognac on February 19th at Accra’s newest luxe cigar lounge and restaurant, El Padrino. After which, the Africa Luxury Dialogue began on February 20th with the launch of Peugeot and Citroën’s showroom hosted by Ghanaian Broadcaster, Anita Erskinewith additional remarks from The French Ambassador to Ghana, Her Excellency Anne Sophie AVÉ, Africa Manager for Groupe PSA Paris, Noureddine Magri and R.Yofi Grant, CEO of the Ghana Investment Promotion Centre.
Muhammida El Muhajir, Director of Strategy at WaxPrint Media commented on the necessity of the event, she said; “The concept of luxury is not new to Africa however it is still relatively new to many of the established global brands who are just beginning to see the region as a viable market. It was important for us to host Africa Luxury Dialogue on the continent especially in Accra and bring together a collective of stakeholder voices in the local luxury landscape who also have a wealth of experience in Europe, North America and Africa.”
Attendees beamed with pure excitements of seeing such great event hosted for the luxury market in Africa, and are looking forward to the next instalment.
Browse through our gallery below for more images:
Follow Glam Africa on social media: @GLAMAFRICAMAG
Facebook | Twitter | Instagram | YouTube
Hello, There’s no doubt that your site could possibly be having internet browser compatibility problems.
When I look at your blog in Safari, it looks fine however,
if opening in I.E., it’s got some overlapping issues.
I merely wanted to provide you with a quick heads up!
Aside from that, excellent site!
Magnificent beat ! I would like to apprentice while you amend your web site, how can i subscribe for a weblog site?
The account helped me a appropriate deal. I had been a little bit familiar of this your broadcast offered vibrant transparent idea
I’m not certain where you are getting your info,
but great topic. I needs to spend some time finding out much more or
understanding more. Thank you for fantastic info I used to be on the lookout for this info for my mission.
I’ll right away grasp your rss feed as I can not find
your email subscription hyperlink or newsletter service.
Do you have any? Kindly permit me realize so that I may subscribe.
Thanks.
Hello, I check your blogs like every week. Your humoristic style
is awesome, keep doing what you’re doing!
Hey I know this is off topic but I was wondering if
you knew of any widgets I could add to my blog that automatically tweet my
newest twitter updates. I’ve been looking for a plug-in like this for quite some time
and was hoping maybe you would have some experience with
something like this. Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new updates.
Hello, Neat post. There is a problem together with your site
in web explorer, may test this? IE nonetheless is
the market chief and a huge component to folks
will pass over your fantastic writing because of this problem.
Howdy! Someone in my Facebook group shared this site with us so I came to
check it out. I’m definitely loving the information. I’m bookmarking and will
be tweeting this to my followers! Excellent blog and
amazing design.
Its like you read my mind! You appear to know so much
about this, like you wrote the book in it or something.
I think that you could do with a few pics to drive the message home a little bit, but other than that, this is wonderful blog.
A fantastic read. I’ll definitely be back.
I’ll right away seize your rss as I can not to find your email
subscription link or newsletter service. Do you have any?
Please allow me know in order that I could subscribe.
Thanks.
I’m really impressed with your writing skills as well as with the layout on your weblog.
Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it’s rare to see a great blog
like this one today.
With thanks, Ample info!
All thanks to WaxPrint Media for organizing this wonderful program.
Comments are closed.