Often when we hear bikini campaigns, the prefered body sizes for these are mostly the skinny figures but this time around British online fashion and beauty store, ASOS proved otherwise by opting for a plus size model for its new bikini campaign.

The company rolled out new bikini campaign featuring a plus-size model, Vivian Eyo-Ephraim from Bridge Models wearing a bright yellow bikini. Image of Vivian was screenshot and posted on twitter and since then, the company has received a lot of applauds from users all over the world.

Users believed ASOS has gone against the accepted way of running bikini campaigns by throwing light on the beauty of plus size individuals. Vivian couldn’t soak the overwhelming reactions from social media after her images were uploaded on the website.

Vivian is also authoring her own book titled Dear Summer, why have you forsaken us!? and we can’t wait to grab a copy when it’s launched.

Read her message below and then some of the comments from social media (Twitter):


Social media reactions:





Image Source: BridgeModels // ASOS

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