H&M is dropping it’s first African designer collaboration with South African label Mantsho.

Swedish multinational clothing-retail company H&M has revealed their very first collaboration with an African label, South Africa’s Mantsho, celebrating “the elegance and vibrancy of Africa”.

 

 

 The collection is designed to “explore a vibrant world of bold prints, creative cuts and confident styles.”

 

Palesa Mokubung is officially the first African designer to collaborate with retail giant H&M.

 

The collection, which will launch online on August 15th,  will feature “flowy, easy fitting cuts, frills and gathers”in a range of colour palettes from blues, browns to blacks, hues of pink and amber reds as well as colorful espadrilles, chunky earrings and a clutch bag complete the print-heavy collection.

 

“This is my love letter to the world from Africa,” says Mantsho’s head of design, Palesa Mokubung. “I hope customers around the world will enjoy this ensemble of my stand-out pieces from my last three collections. 

 

The Mantsho label, meaning ‘black is beautiful’ in Mokubung’s native Sesotho language, was created in 2004 and has since graced numerous runways worldwide.

 

According to the brand, “Palesa zooms in on African materials and cleverly transforms them into modern and edgy designs incorporating fine silks and woven fabrics to end up with a 100% Mantsho garment. A true Mantsho garment can be identified buy it’s confident and effortless silhouette, structure and quirkiness. These three elements work well to describe Mokubung’s knowledge of her craft. Shape is a big character of her design ethos she believes it stores a woman’s confidence.”

 

 

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