Written by Beauty Interns
There is no doubt that 2017 took the beauty industry by storm with the singer, and now a businesswoman, Rihanna stepping to the forefront in September to launch Fenty Beauty, her debut makeup line. Fenty’s aim is to “focus on a wide range of traditionally hard-to-match skin tones, create formulas that work for all skin types, and pinpoint universal shades” With a whopping 40 shades from the line’s most talked about product and generally positive feedback on social media, Fenty has certainly spurred the interest of bloggers and the beauty industry alike.
Life before Fenty
As a woman of colour, picking cosmetics to wear was a near impossible task. From the struggle of breaking the bank to find the perfect shade, or having to mix two or three foundations for a suitable match, we have all been there and can totally relate.
There have always been brands specifically pointing towards diversity. Take Fashion Fair as an example. This company is on its way to becoming the largest black-owned cosmetic company in the world. Offering five foundations with varying coverage and finishes, their shade range promotes diversity and inclusivity and has answered the black women’s needs since 1973!
But why have the other high street and easily-accessible brands been so slow to offer an alternative? With Rising comes great responsibility
Introducing, Fenty Beauty Pro Filt’r Soft Matte Foundation. With 40 shades from the lightest of colours to the deepest of tones, this matte full finish foundation has rewritten the rules on beauty and changed the conversation in an industry to one of diversity and inclusivity.
Ranging from 110 to 490 and at a fair price of just £26, us black women can find our perfect shade online or from exclusive stockiest, Harvey Nichols.
Nyma Tang, a fast-growing black African You Tuber with a subscriber base of 610,000, reviewed the darkest shade 490 on her channel. Her video went viral gaining almost 8 million views. She gave the foundation a glowing report stating, “it’s amazing to finally see a foundation in my shade as with some other brands to this day I cannot wear their foundation”.
The Queen of Clapback
In September, Makeup Forever caused a social media frenzy showcasing their UltraHDFoundation and posting a huge dig at Fenty. They claimed that “40 shades are nothing new to us – since 2015 the UltraHD Foundation released 40 shades for everyone’s unique skin tone understanding the difference between red and yellow undertones.”
Rihanna commented “Still ashy” underneath the post. Full sass!
Now let us just make something crystal clear, in our opinion, the hype around Fenty Beauty is not centred around ‘having 40 shades’. Instead, the media focus is on what the brand holds dear to its heart. Each shade caters to somebody, somewhere and Fenty has universal products for all.
Brands That Are Now Woke!
Just days after the launch of Fenty Beauty, a lot of brands began to wake up and a new era in the inclusivity of cosmetics was observed.
Some brands are pioneers of this new trend. Maybelline New York Fit Me Matte &Poreless Foundation is an excellent example. Usually, a trip to your local Boots consists of 10 foundation shades with a horrific match for anyone darker than Beyonce. Fit Me now presents 35 shades. So you see Rhianna’s influence has clearly been felt even among mainstream affordable brands so we can say goodbye to the days of that age-old excuse ‘dark shades won’t sell’.
Having said that, it hasn’t been all plain sailing. Tarte Cosmetics caused a massive industry outrage when launching its Shape Tape Foundation. The expectation for all brands to follow Fenty’s suit was real so when they launched in January with just two shades catering to darker skin…yeah…let’s just say that didn’t look so great.
So what does life after Fentylook like for black women? Rhianna has certainly set an industry standard in cosmetics. Her status as a powerhouse has transformed the industry. Moving forward, we should consider how women like Rhianna can have a positive impact on the conversation of race. But if one thing is certain, Fenty aims to empower all women and make people feel excited again to get glam.
Perhaps being the ‘angry black woman’ has done us some justice after all? Leave your comments.
Don’t forget to follow us on:
YouTube: Glam Africa Mag
[…] Find More on that Topic: glamafrica.com/along-came-fenty/ […]
[…] Here you will find 5397 additional Information on that Topic: glamafrica.com/along-came-fenty/ […]
[…] Find More to that Topic: glamafrica.com/along-came-fenty/ […]
It’s difficult to find knowledgeable people about this topic, but you seem like you know what you’re talking about!
always i used to read smaller articles or reviews that
also clear their motive, and that is also happening with this
post which I am reading at this time.
Greetings I am so thrilled I found your
weblog, I really found you by error, while I was
looking on Askjeeve for something else, Nonetheless I am here now and would just like to
say cheers for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to read through it all at the minute but
I have bookmarked it and also included your RSS feeds, so
when I have time I will be back to read a lot more, Please do keep up the great b.
After looking into a number of the blog articles on your site,
I honestly like your way of writing a blog. I saved as a favorite it to my bookmark webpage list and will
be checking back in the near future. Please check out my web site too and let me know what you think.
[…] Read More on to that Topic: glamafrica.com/along-came-fenty/ […]
Appreciating the persistence you put into your site and detailed information you provide.
It’s great to come across a blog every once in a while that isn’t the same
outdated rehashed information. Great read!
I’ve bookmarked your site and I’m including your
RSS feeds to my Google account.
Please let me know if you’re looking for a writer for your site.
You have some really great posts and I believe I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine.
Please blast me an email if interested. Many thanks!
Very good blog you have here but I was wondering if you knew of any
message boards that cover the same topics talked about
here? I’d really love to be a part of community where I can get opinions from other experienced
people that share the same interest. If you have any recommendations, please let me know.
Hi there! I realize this is kind of off-topic but I had
to ask. Does building a well-established website such as yours take a large amount of work?
I am completely new to operating a blog however I do write in my journal every day.
I’d like to start a blog so I can share my own experience and feelings online.
Please let me know if you have any ideas or tips for brand new aspiring blog owners.
It’s going to be ending of mine day, except before ending I am reading this fantastic post to increase my know-how.
I got this website from my buddy who informed me concerning this website and
at the moment this time I am visiting this web page
and reading very informative content at this time.
Hello are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and
create my own. Do you need any html coding knowledge
to make your own blog? Any help would be greatly appreciated!
Hello, yup this post is really nice and I have learned lot of things from it on the topic of blogging.
Hurrah! Finally I got a website from where I be capable of in fact get useful facts regarding my study and knowledge.
I am truly happy to read this website posts which
includes plenty of valuable information, thanks for providing these
I blog frequently and I seriously appreciate your information. The article has truly
peaked my interest. I’m going to take a note of your
site and keep checking for new information about once a week.
I opted in for your Feed as well.
Great web site. Lots of helpful info here. I am sending it to some friends ans
also sharing in delicious. And certainly, thank you on your sweat!
You really make it seem so easy with your presentation but I find this matter to be really something which I
think I would never understand. It seems too complicated and
very broad for me. I’m looking forward for your next post, I’ll try to get the hang of
First of all I want to say superb blog! I had a quick question in which
I’d like to ask if you do not mind. I was curious to find out how you
center yourself and clear your mind prior to writing. I’ve had a hard time clearing my
mind in getting my thoughts out there. I truly do
take pleasure in writing but it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin.
Any ideas or tips? Thank you!
It’s actually a nice and helpful piece of info. I’m glad that you just shared this useful info with us.
Please keep us up to date like this. Thanks for sharing.
Fine way of describing, and good paragraph to obtain data about my presentation topic,
which i am going to deliver in school.
Quality content is the crucial to attract the visitors to
visit the web page, that’s what this web site is providing.
Hello There. I found your blog using msn. This is a really
smartly written article. I will make sure to bookmark it and
come back to read more of your useful info. Thank you for
the post. I will certainly return.
Thank you for another magnificent post. Where else could
anyone get that type of info in such a perfect method of writing?
I’ve a presentation next week, and I’m at the look for such info.
This website was… how do I say it? Relevant!! Finally I’ve found something which helped me.
Good day! I just wish to give you a big thumbs up for the excellent information you have right
here on this post. I’ll be returning to your website for more soon.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving
us something informative to read?
Comments are closed.