You remember the case of H&M where the clothing retail company used the racial slur to market one of their hoodies with a black boy that sparked many outrages from Social media users. H&M did damage control by apologizing and reshuffled certain position in the managerial department.
Fast Forward when we thought international companies have learnt from that, and such adverts won’t pop up in the online space. Another online marketing company, Groupon caused quite a stir when customers discover that the brand is using the ‘N’ world to market its pair of suede moccasin boots.
A screenshot was taken and posted on social media calling out Groupon. See below:
The online marketing company acted swiftly by apologizing; “We are appalled that this language was displayed on our site,” “this is completely unacceptable and violates our policies — to say nothing of our values.” But, before the apology, Groupon explained the advert was from a third party seller.
However, we want to know whether these companies that have been fingered out for using such words to promote their products are doing that intentionally to gain the views on social media. Share your thoughts with us.
Main Image Source: Pixabay
Don’t forget to follow us on:
YouTube: Glam Africa Mag