Nigerian musician, businessman, and actor, Oluwabankole Wellington a.k.a Banky has let everyone in on the changes that have been made at Empire Mates Entertainment – the company he co-founded with Tunde Demuren in 2001/2002 in the United States. Also, a household name with Wizkid, Skales, Niyola and more under the label.
He announced on February 20, 2018, that the company shut down its record label department in January 2017, making way for the expansion of the company into a fully-fledged media agency with several departments from creative marketing, advertising, public relation, to brand and events activations.
Moving straight into business, the company so far has a promising list of clients in the entertainment world; Toolz Oniru-Demuren, Ebuka Obi-Uchendu, DJ Xclusiv, Adesua Etomi and Banky W whom they are working with.
Banky made the announcement via Instagram, read his words below:
View this post on Instagram
(Part 2 – continued from previous post) Essentially we have restructured our business.. and instead of operating just as a record label, we have expanded and changed our focus a bit… we are now a full fledged Media Agency that focuses on Creative Marketing, Advertising, PR, Brand Events/Activations AND a talent management firm. This switch in focus has been amazing and fulfilling.. behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists.. but even in the talent management side, we are no longer restricted to working with just Music Artistes. We still work with Musicians, but we also work with OAP's, Actors and are evaluating sports management as well. The goal was always to find talents and brands we believe in, and partner with them to help them become more successful… now we have expanded to do that for more than just the Music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents. At the moment, our clients are: @djxclusive83, @ebuka, @toolzo, @adesuaetomi, and of course yours truly Mr W. (And a few corporate brands as well) Talk to us for all things Marketing/Advertising/PR/Media/Entertainment. We shoot tvc's and documentaries just as great as we do music videos. We launch brands and products as well as we have launched Artists. Need some help with your digital marketing? Need an ad campaign? Influencers for your next launch? Finding the right brand ambassadors for your product? We are your one stop shop for the marriage between corporate Africa and Entertainment. For a simple reference, it's kind of like how Jay went from Rocafella to Roc Nation. Just.. same name, new targets. @theofficialeme_ is our IG page, and for booking any of our clients pls holla at us directly. Grateful for our past, and excited about our future.. this is EME. God bless you all and thanks for the support.