Talk of the most active brand executive with diverse experience gathered from working with some of the world’s biggest companies and the name Bozoma Saint John will come to mind immediately.

Moving from Pepsi to Apple to Uber, and finally, Endeavor just this June, Bozoma seems to be on a different assignment to see a lot of people from different backgrounds and orientations working for small set-ups to mega companies. She is a living example of that, accepting to work at Silicon Valley, a place dominated by tech minds (mostly men) and not often noted to be a favourable environment for many women.

As the new Chief Marketing Officer at Endeavour, she hopes to continue to spread her message of inclusivity, a topic she touched on in a panel discussion at Cannes Lions 2018. She then spoke with CNBC about her move from her former company to where she is now and the way forward.

Watch the full interview below:

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