We chanced upon this inspiring and powerful campaign shoot by lingerie brand, Curvy Kate and immediately fell in love with the beauty message attached to it. It looks like fashion brands are buying into the idea of not isolating others in their campaigns and launch of new products.


Curvy Kate reached out far and wide to gather models from different backgrounds and, as well as those with disabilities. It was a strong message from the brand which uses influencers such as Hayley Hasselhoff, Chanel Ambrose and wheelchair model, Clara Holmes.

However, the brand’s campaign has not come as a major surprise because it has been known to be a key campaigner for the encouragement of women to love their bodies with the constant hashtag #MyBodyVictory.

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