As part of Revlon South Africa’s new Live Boldy Brigade campaign, the multinational cosmetic company has announced four new ambassadors from the entertainment industry in the country. They include; Radio DJ – Luthando Shosha, MTV presenter – Kim Jayde, actress/writer and director – Bontle Modisele, and television host – Michelle Mosalakae.
In the wake of several reports of brands not paying critical attention and including people of colour in their campaigns, Revlon South Africa has proven otherwise through the unveiling of these amazing women.
The brand is already working with influential personalities on the continent and outside. The new ambassadors will now join the likes of Halle Berry, Ciara, Gwen Stefani, Emma Stone, Bonang Matheba, Adwoa Aboah. The new campaign is about inspiring and instilling confidence in every woman.
We went on social media to gather the views of users, read them below:
Africa's Big Four is here. https://t.co/IqRQ9Nb66D
Dear African Women, anything is possible. You are powerful beyond measures.
— TransAfricaRadio (@TransAfrica872) March 20, 2018
Bold and Beautiful
— Ndira (@mprana_bovana) March 19, 2018
They are beautiful bone Shem and congrats to them wethu. What else can we say pic.twitter.com/VQQ3GhNfyB
— Pastor N. (@Naledi__S) March 20, 2018
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