DNA by Iconic Invanitys Spring/Summer 2020 collection is nothing short of arresting!

According to the creative director;

Each piece in this collection is much more than just a functional item of clothing; it reflects how this Lagos community, built up of individuals and families is woven together by creativity, color, and ambition while maintaining a distinctive local identity.

This “Lagos” identity, is represented in our music, art, and clothing continues to inspire the imagination, and fascinate the rest of the continent, and even the world.

Tagged “Home”, the directional collection draws on vibrancy by playing with bright colors and the unique spirit of Lagosians with intricate, exceptional cuts and details.

For those of us who call Lagos home, the classic iconic beading in this collection captivates the wearer into a familiar yet exciting feeling. The boldness, creativity, and sparkle that is second nature to the Lagosian woman, is in our DNA. This collection is bold. This collection is powerful. This collection is us.

See the full lookbook below



Brand: DNA by Iconic Invanity @dna_byiconicinvanity

Photographer: @jerrie_rotimi

Model: @eniolaabolarin

Styling and creative direction: @thestyleinfidel @thestyleinfedelstudios

Hair @zubbydefination

Makeup @casskoncept1

Which look is your favorite? Let us know in the comments!


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