The greatest and most sorts after fashion event in Africa dubbed Vodacom Durban July in South Africa is here again with almost every single celebrity descending on Greyville Racecourse on Saturday, July 7, 2018. The official theme for this year is ‘It is Time’, carving that niche of fashion excellence and non-stop racing all at one venue.

Catching glimpse of what happened last year and the year before gave us the insight of what to expect from this year, nothing but the best not from only celebrities but each attendee will be geared up for fashion greatest to have fun. As a boost to the fashion industry in South Africa and selling authentic fashion story to rest of the continent and entire world as a whole, Vodacom called upon a revered fashion designer in South Africa, David Tlale in a partnership whose result was named Red.

David took the time to walk all fashion enthusiasts through what this collaboration means to him, Vodacom, the fashion industry and the kind of richness it will add to this year’s event. Also, he narrated how the beautiful streets of Johannesburg inspired the planning on this limited collection with Vodacom.

David explains the meaning of Red.


Working with South African media personality, Maps Maponyane on this project.


The drawing stages.


David tells where he drew his inspiration from for this project.


See The collection below:

Photography: Paul Samuels
Videographer: Ed Blignaut
Grooming: Karen van Wyngaard & Tamaryn Van Tonder
Styling: David Tlale
Models: David Tlale, Palesa Ramoshabi, Diedre Engelbrecht & Happy Umurerwa 

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