SO Aesthetic, a Ghanaian make brand introduced its array of products during a Special Soiree with industry experts in the country a couple of days ago. Many of the products introduced were skin friendly.
From its variety of products come the Ultra Coverage Foundation which the brand’s Chief Executive Officer, Sacha Okoh prefers to tag as the Second Skin for its many natural protective abilities. The newest addition adds to bestselling products by the brands including concealers, powders, lipsticks, glosses, eyebrow pencils and eyeliners.
In conversation with the Sacha Okoh, she outlined the driven force behind the foundation. “I am very excited to launch the new SO Aesthetic Ultra Coverage Foundation! Creating the foundation has been an emotional journey for me, it’s a project that has taken two years to come to fruition and today I’m so happy to say that we have a product that I am 100% proud of. For most makeup artists, the first step to makeup is the foundation. I love the beautiful skin and it was important for me to create a matte velvet finish foundation, with great shades and texture that also blends flawlessly into the skin and looks natural with an easy application.
Other important factors that make this Ultra Coverage Foundation standout is the physical barriers if create against pollutants and sun rays as well. The products also cover imperfections and blur the pores to form a perfect illusion of smooth skin without harm.
Browse through our gallery below for more on the Ultra Coverage Foundation.
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