Fenty Is The 'Urban Luxe' Brand Of The Year
Fenty Is The 'Urban Luxe' Brand Of The Year

Rihanna has picked the first-ever Urban Luxe for her brand, Fenty at this year’s British Fashion Award held a few hours ago.

Fenty Is The 'Urban Luxe' Brand Of The Year
Fenty Is The ‘Urban Luxe’ Brand Of The Year

The Barbadian singer, fashion designer and entrepreneur launched Fenty as the fashion wing of her businesses. A partnership between Rihanna and French luxury company, LVMH led to the release of a few collections. She quickly won hearts in the fashion world, with shows at New Fashion Show, showcasing new designs from the brand.

Fenty was nominated in the category alongside Alyx, Marine Serre, Martine Rose and Moncler Genius. Rihanna was presented with the award onstage during the show by her music inspiration Janet Jackson.

Rihanna has continued to dominate every single enterprise she has invested in over the past years. From the beauty line to the fashion world, and recently, there were rumours that fans might get a new album from her sooner than expected.

Even though it appears she has taken a break from the music industry to focus on her other businesses, her fans keep showing love and waiting for the new project.

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