Two luxury brands Brommon and Martell partner for the maiden edition of Nuits De Martell in Ghana on November 9th.
Martell, founded by Jean Martell in 1715 maintains its spot as the world’s oldest cognac which comes with rich cultural heritage and undiluted tradition for many years. A continuation of the prestige and iconic mark the brand has on the world, and its elite consumers around the world, has led to the partnership with Ghanaian designer, lifestyle influencer and CEO of Brommon Bespoke, Kweku Boateng Akuoku popularly known as Brommon to host the best of night luxury nightlife experience at Crescendo Lounge in Twist Night Club.
Nuits De Martell, translated into English as Martell Nights is a series of fascinating nights-life celebration with lifestyle influencers driven by innovative cuisine, cognac and music from top DJs in Ghana that will encourage hosts to explore their vision of entertainment with guests. The Martell brand has for many centuries produced cognacs including Martell VSOP Aged in Red Barrels, Martell VS Single Distillery and Martell Blue Swift, enjoyed all over the globe.
“We are excited to partner up with Brommon for the debut of Nuits De Martell in Ghana for he is highly recognised for his ingenuity, creativity and sense of luxury that embodies Brommon Bespoke and is fundamental to the Martell brand. With Nuits De Martell, we will urge our guests to discover new perspectives to reinterpret daily conventions for a much more vibrant experience,” shares John Derrick Aniaba, Brand Manager at Pernod Ricard Ghana.
Kweku Boateng Akuoku is the CEO of Brommon Bespoke, a luxury fashion house with custom boutiques in Ghana and Nigeria, which specialises in making quality hand-made Italian suits for men and boasts high profile clientele including Bola Ray, CEO of EIB Network and Ghanaian ace rapper, Sarkodie. Brommon will host the Nuits De Martell event surrounded by his closest friends and clients to experience the finesse of Martell and will also take over Martell’s social media pages with the concept, “Day in the Life of “Brommon”– the Martell Way” to highlight the lifestyle of one of West Africa’s most stylish fashion entrepreneurs.
“At Martell, our brand purpose is to encourage people to unlock their audacity so legacy will follow, we believe luxury and wealth goes beyond the material. Nuits De Martell in partnership with Brommon, promises to be an unforgettable experience that leaves a lasting impression on discerning and influential cognac and lifestyle enthusiasts,” adds Aniaba.
Follow Glam Africa on social media: @GLAMAFRICAMAG