Everyone is talking about women of colour and the impact they have on the beauty industry. This trend has opened up several channels for the emergence of black-owned beauty brands from Europe, America, Asia and Africa. But, the growth is seen more in the UK which seems to have the most fertile market and atmosphere for brands like Shades Of Beauty to flourish.

In our Beauty Hack feature for today, we are focusing on the impressive works by  Shades of Beauty, the brainchild of two sisters,  Grace and Christina Adesina. It launches officially this Friday at London’s iconic Lindley Hall with industry experts like Sharmadean Reid MBE and The Slumflower (real name, Chidera Eggerue) – founder of the self-love movement, Saggy Boobs Matter, and our very own Editor-in-Chief Afua Adom.

Christina and Grace Adesina

The event will have attendees take home some great with goody bags, as well as live demos, workshops, makeovers and exclusive discounts from top brands including Palmer’s, Curls, Revlon Realistic, Twisted Sista along with independents from the UK and abroad. There will be a panel discussion led by Capital XTRA’s Yinka Bokinni and dynamic duo Yomi Adegoke and Elizabeth Uviebinene authors of the highly acclaimed book, ‘Slay in Your Lane’.

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Speaking about the idea behind the event, Christina said; Growing up in a digital generation can be seen as a blessing and a curse, and so it’s important for us to encourage human interaction. Women of colour are as diverse as the shades we come in and so (we) should not be homogenised. Shades of Beauty Live is taking the online-offline; having fun, networking, promoting businesses, and most importantly, discussing the issues represented by social media hashtags.”

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