My makeup stand is littered with bottles, compacts, tubes, and pots of foundation in the wrong shade. You know how it is. You go into a department store and either hastily match yourself after a few smudges to the jawline or an ill-equipped makeup girl working on commission finds you her deepest brown and sends you on your way. You’re convinced and relieved it’s over with..up until you see yourself in subsequent photos looking ashy. Cringe. We’ve all been there. Matching foundation shades is EFFORT. And breathe…

It’s time to leave those bad base days in 2017 where they belong, and download the Slapp app. Created by fashion and beauty journalist extraordinaire Jamila Robertson, Slapp is an app that tries, tests and sells products by brands that cater to a wide variety of skin tones. It couldn’t be simpler to use; simply upload a selfie in natural light and watch as Slapp shops the best foundation, concealer and powder products for you – in the correct shade. Scroll for all your options and pop into your basket whatever you like the look of. “It’s personalized beauty and makeup as we want it,” says Jamila.

What I love most about this app is that it has introduced me to a range of brands that I didn’t even know existed let alone catered to my specific needs. It feels good to have all these options that until still quite recently, women of colour just didn’t have. With a variety of cosmetic products beyond base, spunky and original blog content and free shipping on orders over £50, you’d do well to check it out.


Download free to iTunes and Android here. You’re welcome…


Follow: @Slappldn

Snap: Slapp.Chat



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  1. Hello there! This post couldn’t be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept chatting about this. I will forward this page to him.
    Pretty sure he will have a good read. Many thanks for sharing!

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