The Sixth Edition of The Annual Social Media Week Lagos is set to kick off from February 26 to March 2, 2018, with over 300 world-class thought-leaders, innovators, business practitioners and brand influencers mainly from Nigeria and other parts of the world.

Taking a look at the impact social media has had on individuals, brands and society in general, this year’s event under the theme ‘Closer’ will explore and use technology-driven topics to drive innovation, improve consumer experiences and bring people together.

While the week-long event’s key focus is going to be on more on technology, it has been sub-divided to relevant topics ranging from, the Future of Media, Governance, Music Industry, Travel & Tourism, to Emerging Ideas & Trends.

Here are 5 interesting conversations we are looking forward to;

  1. What’s next for fashion retail in Africa? (February 27, 2018) with Shola Akinlade, Olusola Amusan, Funmi Daniel, and Sophia Ike-Onu  – Taking a detailed look at the fashion industry in Africa and its prospect in the coming years.
  2. Your Handle Or Your Life? Managing Social Media To Protect Your Productivity, Happiness And Relationship (March 1, 2018) with Chude Jideonwo and Adaora Mbelu-Dania – Learning about the effect social media has on our daily lives.
  3. The Future Of Influencer Marketing (March 2, 2018) with Daniel Emeka- Segment to help businesses find new ways of connecting with costumers using online platforms.
  4. The Ultimate Women In Tech Meetup: The Future Is Collaboration (March 2, 2018) with Teju Ajani, Desiree Craig, Anike Lawal, Oreoluwa Lesi and Olatorera Oniru – This is a networking session which seeks to bring together some of leading women setup founders to collaborate with each other.
  5. Female African Powerhouses Who Have Leveraged Social Media To Build Globally Recognised Brands (March 2, 2018) with Lola Maja-Okojevoh, Afua Osei and Chika Uwazie – These panellists will share their views on how African women are changing the image of Africa on the global stage.

Few additions have been made to spice up the event, an example is the introduction of AfricaNXT, a platform aimed at showcasing key individuals who are transforming Africa. There is also experiential activities like Afrobeats and Eats fest, ShopAfrica, A Great Day in Gidi and library full of books authored by emerging African writers.


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