Midem, home to the global music community announced on March 13, 2018,  the launch of its high-potential markets Programme designed to assist music professionals from around the world by encouraging business development and the discovery of new talent. 

So far, the Nigerian female music powerhouse, Yemi Alade, has been confirmed as part of the main speakers for the event in June. Midem is working with the leading pan-African media network, TRACE on the new initiative.

This aims to foster bilateral exchanges between international and national music executives and sectors in order to facilitate the structuring and professionalization of the high-potential markets.

In 2018, the new programme will focus on the African music industry with a four-day African Forum from June 5 to 8 in Cannes, France. The forum will be preceded by a series of industry meetings across four African countries, to support the structuring of the African music industry, stimulate discussions between African and international music stakeholders, develop sustainable business models for African labels and artists in order to boost African music on a local and international scale.

The African Forum, running throughout Midem, will host high-level discussions involving African and international music industry leaders, politicians and official institutions. In addition, it will provide a platform to promote African musical creativity, a Midem Night dedicated to African music and opportunities to share knowledge and professional training.

Alongside the African Forum in June, Midem is organising local meetings in the Ivory Coast, Nigeria, South Africa and the Republic of the Congo.  Taking place from April 4 to April 12, this series of one-day events will bring together African and international music professionals for meetings, conference debates, workshops and live showcases. Attendees will include labels, mobile operators, rights collection companies, streaming platforms, music publishers, artists, media, politicians, influencers and professional associations and institutions.

According to mobile telephony data, Sub-Saharan Africa currently accounts for one-tenth of the world’s mobile telephone subscriber base and the market is growing faster than any other region in the world. Estimates are the Sub-Saharan smartphone users will number 498 million in 2020 compared to 300 million in 2016.

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