Its official! Swedish retail giant H&M is set to open its first store in South Africa November this year. The company has branches in over 57 countries with 3,500 stores, they debut in South Africa with an approximately be 3 000m² store in Sandton City, Johannesburg.
The H&M’s flagship store will be the second largest clothing retailer in the world, only two other H&M stores exist on the African continent – one in Morocco and another in Egypt. The company has collaboration with high-end brands as well as prolific guest-designers such as Versace, Karl Lagerfeld and Alexander Wang on limited collections that offer their huge clientele “affordable luxe”.