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PUBLICITY STUNT! I can’t stress this enough. This must definitely be a publicity stunt, or do you think otherwise?

See a photo of #y%=q?^ Huddah Monroe posted exactly 5hrs ago which attracted 6,469 Likes on Instagram at the moment.

Now let’s talk about publicity stunts, shall we? According to James L. Horton;

Stunts are like pornography. One knows one when he sees it, but it is not always easy to define why something is a stunt or why it worked or failed. It turns out the word itself is not clear. The origin of
“stunt” was a Middle English word, stunnt, meaning foolish, short-witted, short that was influenced by Old Norse stuttr meaning short, dwarfish.
It was only in 1878 that the word entered a dictionary as “an unusual or difficult feat requiring great skill or daring; especially: one performed or undertaken chiefly to gain attention or publicity.”
Publicity stunts have been a business even before P.T. Barnum who supposedly said, “The bigger the humbug, the better people will like it.”
A magician seeking publicity had himself strapped into a straitjacket and hung upside down off the roof of a building where 50,000 people watched him escape and return to safety. That magician was Harry Houdini, and he did the stunt in 1916! Another magician seeking publicity had himself locked into a glass box and hung for 44 days from a spot next to the Tower of London Bridge where everyone could see him starve. That magician was David Blaine, and he did the stunt in 2003.
Publicity stunts are as old as humans who battled on mammoths to show off, and they are as young as a starlet seeking coverage in People magazine. They are an effective form of message delivery when integrated with concepts being communicated, and every PR practitioner should be familiar with them.
Here is how Huddah Monroe captioned her photo

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View Huddah Monroe on Instagram HERE!


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