Glam Africa caught up with founder of Wow beauty blog Denise Rabor who specialises in beauty and health for the everyday woman. We spoke to her about how she feels about individuals ditching the perms and going back to their roots, as well as the inspiration behind launching Wow Beauty.
1)What inspired you to start Wow Beauty
I’ve always been passionate about health, beauty and female empowerment and I see clear linkages between them. I am passionate about diversity and inclusion in every sphere of life and I have always fought against being put in a metaphorical ‘box’ because of my ethnicity, culture or gender. With WOW Beauty I am on a mission to develop a website for women of the world, an inclusive space where everywoman feels welcome and spoken to. I only highlight brands that make an effort to be inclusive, because there is no excuse for a brand not to cater to #everywomaneverycolour. Increasingly I think we’ll find that there is less acceptance of such brands. Most women want to be their best selves, we want great skin, nice makeup but we understand that wellness is at the core and without it nothing else really works. But more than that I want to empower women via the shared stories in the WOW women section of the site; this is where female entrepreneurs and leaders share their journeys with us and I hope that these stories inspire and motivate other women to take steps to make their dreams a reality.
2) Who is the Wow Woman?
Any woman who is interested in being true to herself- who is willing to own her truth, whatever that truth is…she accepts herself. The Wow woman is interested in beauty and improving her well being and she understands that inner wellbeing and strength lead to outer beauty and strength and that it permeates all aspects of her life. She is a work in progress. She is you , she is me. She is everywoman.
3) You speak about Health and mental wellbeing: Why do you think that it is important for overall stability?
How can we expect to grow and maximise our potential if our wellbeing, both physical and mental isn’t flowing? We all talk about stress and we know that too much exposure to certain types of stress can lead to illness, depression etc… and all too often we fail to notice the effects that stress might be having on us such as fatigue, inability to sleep, lack of focus, skin problems, digestive issues etc…
It’s so important to be aware of the effects of stress. It can effect our wellbeing, both physical and emotional. It affects the way that we respond to people and situations which impacts on all aspects of our daily lives. When we are mentally and physically healthy we are better able to cope with difficult situations and keeping a positive outlook. When we have good emotional health we are more resilient and able to bounce back from stress, adversity and knock backs.
We know that the mind and the body are linked so taking care of our bodies is a big first step towards mental and emotional health: when we improve our physical health, we automatically experience greater mental and emotional well-being. Being aware of this means that we can take action, taking small steps to manage our health and wellbeing means that when life throws challenges our way we are better equipped to deal with them.That’s why our events focus on building inner strength and health as well as outer beauty.
4) What does the word beauty mean to you?
Beauty is the manifestation of all that is good in the world …it is emotion…it can be dark, it can be light, it makes you smile or cry…it really is in the eye of the beholder. That’s why we have the mantras.
5) What are your thoughts on the natural hair community, and how do you feel the rise of individuals going back to their roots is shaping black culture as a whole?
I love it. I love anything that encourages women to express themselves as they wish, without fear of judgement. It’s vital for women to be able to say #IownMYbeauty. Being proud of ones culture is integral to self esteem and strength. Our culture is centuries old and cannot be denied or squashed or erased, so I’m not sure if it needs ‘shaping’. It has shape, it has depth, it created history. Natural hair is integral to us. We’re very fortunate to have complete versatility with our hair and for generations that’s informed our choices in hairstyles….there are so many different types of black hair and that makes us unique. I love that a woman can straighten, texturise, lengthen, braid or loc her hair. Natural hair is about our choice and the collective elevation of our self esteem is evident. The fact that Lupita N’yongo unapologetically wore an African tribal hairstyle to Cannes speaks volumes. We can wear architectural styles with grace and modernity. Love that! The fashion world is in love with Afro hair ‘again’ but our beauty is a fact not a fashion, so we have to continue to #ownourbeauty. Now I can’t lie, natural hair needs work so wear it well Beauties, every single day, otherwise by the standards that we’ve created for ourselves, if we don’t look polished and together at work and at play we’ll be influencing another generation to reject their natural hair. We owe it to them to lead the way, to inspire them to embrace and express their beauty in any way that they choose.
6) What are 5 beauty products that are your must haves?
1- body moisturisers in the form of body oils, rich lotions and body creams with Shea butter.
2- fragrance: I am a perfume addict and if I had to choose between perfume and makeup …perfume would win every time.
3- mascara and khol pencil
5- vacation in the sun.
7) What beauty tips and tricks are a necessity for S/S16?
For me apart from all of the trends the most important beauty tips are:
- don’t be afraid to try something new, it’s so easy to get stuck using the same Skincare products over and over or doing the same makeup look like ….forever. With so many great trends out there, dare to be bold with your look.
- Love your features! Enhance them! Too many women spend too much time trying to minimise their beautiful standout features …there are so many types of beauty, there is no ‘one’ beauty standard and it’s important not to get sucked into the mainstream celebrity ideals of what beauty is.
- don’t follow a trend because you think you have to, only because you want to; if you don’t want HD eyebrows then find the brow look that works for you, you’ve got to be able to say #IownMYbeauty
Check out WOW beauty for more tips and tricks and advice on inner and outer beauty via the links below:
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