‘Glow through what you go through’ is a phrase that completely tells the story of Lola Johnson, the founder of Loveshea skincare, a vegan-friendly and cruelty-free skincare brand with inclusive solution-focused products geared towards long term skin health. In a stroke of entrepreneurial savvy, the math-loving actuary and natural skincare enthusiast turned her most challenging skin condition -hyperkeratosis (which causes thickened skin and hyperpigmentation on the hands and feet) to a potential goldmine.
Speaking to Lola, she shared with me the events that led up to her decision to become a natural cosmetics formulator and what her journey has been like so far. She told me:
“I founded LoveShea Skincare in 2015 although I had been making natural products for personal use for many years before that. My passion for all things natural and organic was first borne out of doing a “big chop” and starting a natural hair journey. I had extremely thick, tight 4C hair as a child and my mum could not braid, so my hair was subjected to various chemicals. First curly permed (think ‘Coming to America’) and then relaxed at a very young age. As I hit my teens and early twenties my relaxed hair became finer and weaker and I was becoming more conscious of it but was not educated at all as to what my alternatives were. When I became pregnant with my first child, I knew I no longer wanted the dangerous relaxers any longer; and thus, started my journey of self-education into how to look after my hair in its natural state. With thanks to YouTube and bloggers such as Whitney of Naptural85, and the book “The Science of Black Hair” by Audrey Davis Sivasothy I gained so much understanding of exactly what our hair, and in turn skin, needs to flourish and be nourished, and more importantly what it didn’t need.
I also have a genetic incurable skin condition called Hyperkeratosis which causes thickened skin and hyperpigmentation on my hands and feet. I had been prescribed many steroid-based creams over the years which thinned my skin and caused more damage and was fed up of using synthetic mineral oils or petroleum-based emollients which were greasy, artificial and were not absorbed by or nourishing to the skin in any way. Researching better ways to look after my skin health, manage my Hyperkeratosis and look after my natural hair led to the discovery of some of the most powerful, healing, moisturising, nutrient-packed ingredients that nature has to offer. Our ingredients are simple but effective. We do not use chemical processes or high heat in our formulations. We use ethical packaging, are proudly paraben, mineral and petroleum oil-free, vegan friendly, cruelty-free and made in the UK!”
Loveshea skincare has since then grown to become a highly-sought-after natural skincare brand with an inclusive product range with options for the whole family. From moisturisers formulated specifically for babies to moisturisers and serums that are perfect for reducing the signs of ageing. Products are created for people with dry or inflamed skin conditions and are open to trying a natural, organic alternative to managing it. According to Lola, “our target audience is anyone looking for enviable, beautiful, soft plump skin using nature’s finest natural ingredients, from products that will not break the bank!”.
We are convinced Loveshea skincare will have something your skincare routine needs. To help you get started here’s all you need to know about these products:
- Vanilla Shea souffle: This is a whipped organic shea butter blend, a great intensive moisturiser for dry skin and hair. The ingredients in this souffle were selected for their proven track record in reducing inflammation, regenerating skin cells, softening and toning the skin, improving elasticity and plumpness, and deeply moisturising and soothing the skin. We love that this is a multi-purpose product, most customers use it for moisturising dry skin, and are rewarded with a beautiful healthy glow, soothing chapped lips, and for hair either as a sealant and/or as an oil conditioning treatment.
- Nature’s Gold Argan Serum: This must-have serum is a luxurious, skin rejuvenating organic oil blend made with 92% fair trade Moroccan Argan oil. Nature’s Gold is rich in vitamins, omegas 3 and 6 and antioxidants. The oils in this unique blend are renowned for regulating oily skin, reducing wrinkles and beautifying the skin. It has a lovely rich orange hue which is from the powerful organic sea buckthorn and carrot seed oils. These oils are high in antioxidants, vitamins A, C and E and omegas 3 and 6. With both anti-inflammatory and antiviral properties, this serum helps to regenerate the skin and treat and prevent acne.
- Indulgence organic body oil: This organic body oil with an indulgent and aromatic blend of neroli and ylang-ylang oil is essential for massage and deep moisturising. It is formulated with prized ingredients like the prickly pear seed oil considered one of the most expensive beauty oils in the world and known for its nutrient-packed, skin-renewing profile, and is ideal for aromatherapy and massage. It also contains Neroli essential oil, one of nature’s most luxurious and indulgent oils and known for its perfume-like scent and helps to manage oily skin, reduce signs of ageing, and diminish the appearance of scars and stretch marks.
Lola wants everyone who comes across Loveshea Skincare to know that her brand is not a regular cosmetics brand that will sell you skin care products without educating you on the ingredients the products were formulated with, but one that will introduce you to the very best ingredients nature has to offer for healthy beautiful skin. Her long-term goals include continuously working to meet the needs of her customers worldwide, and grow her brand to become an ideal fit for every natural skincare enthusiast. She is also actively working on a subscription scheme for the brand’s most popular products.