Taking care of your skin is the most important way to ensure long term skin health and radiance. This is closely tied to our skincare routines, choice of products and most importantly, the ingredients that make up these products. As the skincare industry is being challenged to promote more organic, cruelty-free and eco-friendly products, consumers are becoming more and more interested in knowing the ingredients in their daily skincare products.

Challenger skincare brands, dedicated to redefining industry standards for products that are not only good for us but also good for our planet are cropping up and paving the way for the new normal to emerge. One of such brands is Rutse, a natural skincare brand with a variety of eco-friendly products that help you look radiant with the understanding that inner beauty is just as important as outer beauty.

Rutse was birthed from the self-love journey of Abigail Maburutse, who internalised the important life lesson that beauty can be found through authenticity.


“The reason why I started Rutse was because, at the time, I was seeking external validation to feel good about myself. I then decided to begin my simple journey of ‘Becoming Radiant’, which of course helped me to find my own validation within myself.

Travelling was another important reason why I started. I found myself not having access to the staple products that were in my skincare routine. In the end, I ended up simplifying my skincare routine by using raw, natural ingredients that made my skin look and feel great. I discovered that beauty can be found through authenticity – by being authentic to yourself and using authentic ingredients.”


Rutse was created for people who are passionate about sustainability and want to know where their skincare ingredients are from and how they can help them with their own skincare routines. Their online platform (@rutse.online) is dedicated to educating their audience and community about the ingredients in all their products and how they affect the skin, as well as promoting self-love and overall skin health.

Rutse currently boasts a wide range of natural skin care products, using botanicals to create a simple but impactful skincare experience for every user.

Here are a few of our favourite products:

  1. Waterless Clay Masks: These must-have masks help lift impurities and exfoliate dead skin cells from your face, allowing your skin to feel fresher than ever before! Clay doesn’t just draw impurities from pores and expel them onto the skin’s surface. Rather, it is highly porous and absorbent – much like a sponge. It helps reduce excess oil without stripping moisture, making it suitable for drier skin types. These nighttime essentials also come with a signature Bamboo bowl and spoon. The accompanying bamboo spoon – not only assists in mixing ingredients for your face, but it doubles up as an applicator too. Mixing your own face mask is a sensory experience, making it more a meditative moment for you.

  1. Rutse Refresh Kit: This kit is designed to give your skin a lively fresh start. It contains an antibacterial refresh soap, which is superb for lifting off the dirt and unclogging pores, the Refresh Face Tea with antiseptic and antibacterial benefits, the Charcoal Detox Clay Mask, great for eliminating accumulated dead skin cells and bacteria, a bamboo bowl and spoon for mixing and applying your detox clay mask and a bamboo towel gentle for your skin. The Refresh kit is highly recommended if you have a normal to oily skin type.


  1. The Replenish Facial Soap: This soap is great for all skin types, especially for those with drier skin. The presence of chamomile and oat in the soap helps calm the mind as well as soothe your skin. With its anti-inflammatory and antioxidant properties, it helps to lock in your natural radiance, leaving your face feeling fresh and moisturised.

Rutse is definitely a brand to look out for as it hopes to become a plastic-free business in the near future, solely focused on creating natural skincare solutions using plant-derived ingredients. They also plan to work closely with global farmers to support them and their communities, by using their products to create more mainstream skincare products.


To learn more about Rutse and start shopping their amazing products, visit www.rutseonline.com

Join their online community on Instagram: @rutse.online