Lucky Enemuo Afrika holiday fashion campaign starring music producer/artiste Beats by Sarz has been released.

In a completely different set of imagery, beats by Sarz modelled the uniquely created pieces by the menswear brand in a distinctive way which depicts his personal style: cool, eclectic and total individual.

The tagline for the launch is called “La Nécessité” a French word for “The Necessity” which simply means a requirement or an indispensable thing.

We all know that identifying a man’s wants is totally different from identifying a man’s needs.

See photos below:



Designer: @luckyenemuoafrika

Model: @only1sarz

Photography: @emmanueloyeleke

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