Luxe Beauty Soirée is the beauty and lifestyle event of the season where diverse brands showcase their latest products and services to over 150 media guests including bloggers, vloggers and influencers as well as potential distributors, buyers and marketers in a fun and interactive atmosphere. At this event, emphasizes will be placed on celebrating Britain’s diversity to embrace all tones of women, confirmed to take place on 17th March 2018 and venue details are available upon registration to industry guests.

Luxe Beauty Soirée has recognised the multicultural shift in the beauty industry, with changing purchasing pattern and so have demand.

Here are few facts about the shift in the beauty industry:

  • Almost 50% of Black, Asian, and Minority Ethnic (BAME) women now research their products before they get to the store. As such their purchase is not based solely on brand recognition anymore, but by word of mouth and prior research (mostly from blogs, message boards, social media) for items that serve the multi-textured world of different backgrounds, skin tones, and hair types.
  • The demand for product lines and advertisements that tailor to the diverse market is at an all-time high
  • This diverse market is still relatively untapped and is at an all-time high, showing an estimated growth of 12.5% between 2012 and 2017

Activities will focus on feeling good, unwinding with activities that make our lives a bit easier. Think, fun new products and treatment innovation, the latest trends as you prepare for spring/summer 2018, networking opportunities, interactive training, seminars, panel discussions and lots of free products. And of course, there will be cupcakes, cocktails, fun social apps, feel-good activities, unwinding, and ultimately, an atmosphere that will allow you let your hair down. Be prepared for the ultimate experience.

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