We are only halfway through the year and so far brands are doing so well with their adverts, tackling hard-hitting topics. Misguided is not a stranger to the celebration of diversity, including all things that make women finally feel comfortable accepting their bodies in the natural form.

Rolling out a new campaign dubbed ’In Your Own Skin’, Misguided recruited six different women with skin conditions like scars, birthmarks, freckles, albinism and more.

Taking a critical look at the campaign we are super-excited as it paves the way for other brands to do the same.

See the women below:

Joanne is a Plus Size Model with albinism

Maya is a model with a rare skin condition called  Epidermolysis Bullosa (EB)


Isabella has scars


Beth has psoriasis


Mariana was born with a birthmark on her face


Polly wants women to support each other

Image Source: Elle

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