African print fabrics seems to be in high demand lately. Besides the unique patterns, what else do you think could have contributed to its popularity?

Well Elizabeth Eldimaa, creative director of Nigerian fashion label Eldimaa was recently a guest on the popular UK show The Great British Sewing Bee aired on BBC2. In the featured, she revealed…


”The reason why it popular and has lasted so long is that it is cotton. Africa is a very hot continent and  you get so many designs and you don’t have to stop on one print”


Watch a sneak peak of the show below









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