Luc Belaire Rare Rose wine is an international brand that seeks to extend its dominance unto the African market by recruiting and working with entertainers to help push and grab more consumers.

D-Amphora Wine & Liquor, importers of the wine into Ghana officially launched it by unveiling one of the country’s hip hop artists and businessman, D-Black as the brand ambassador to represent and work with the company using his influence.

Speaking at the launch, the Deputy Minister for Trade and Industry said; “The Ministry of Trade and Industry supports great initiatives. We believe in creativity and we think if people such as you can indulge in such businesses we will open our doors for any help that you would need from us. As part of strategic plans for this government, one of the things we want to develop is our domestic trade and of course this falls within”.

He further congratulated the company, D-Amphora Wine & Liquor for creating jobs for the youth through the distribution of the win in Ghana.

CEO of D-Amphora, Makafui Brempong disclosed the company’s preparedness with well defined strategies to take over the Ghanaian wine market with Belaire.

The launch was attended by Nollywood actor, Uti Nwachukwu, David Adamson, Samera Buari and was hosted at the plush Kempinski Hotel in Accra Ghana.

See photos from the launch below:

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