Last year Rihanna bestowed us with the gift of Fenty Beauty. Her cutting edge make up line changed the beauty game promising a 40 shade foundation collection designed with every women in mind. This year, the singer/songwriter, and most recently turned businesswoman, has decided to bless us with the launch of her eagerly anticipated lingerie collection, which, once too, has the aim to focus upon the fact that beauty comes in all shapes and sizes. Causing just a tad of excitement when she posted various teasers on her Instagram, social media fell into a frenzy. But finally her 90 piece collection has paved its way onto the internet, and if you can battle the enormous online waiting list, it could be yours! Get your credit card ready and waiting because we’re pretty sure it’s going to sell out in a bang!

What to expect

The collection contains lingerie, sleepwear and accessories and even 4 stunning capsule collections! Way to go RiRi! ‘On the Reg’ includes everyday essentials such as bras in every shade of nude. Her ‘U Cute’ range is designed to be a tad more feminine and lacey. ‘Damn’ is sexier and towards the end of the spectrum with bodysuits and rompers galore. The ‘Black Widow’ collection is for the risqué lady.

Why were excited

What’s even more exciting is, just like how Fenty Beauty had the ethos on being a brand for everyone, her lingerie collection also aspires to be all inclusive and for women of every shape with sizing from 32A to 44D. The lingerie and underwear also goes from XS to 3XL. With prices ranging from $14-$99 this range won’t completely break the bank!

Join the movement!

Rihanna was recently interviewed by Vogue about the launch of Savage x Fenty, “Women should be wearing lingerie for their damn selves,” she said. “I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

Brownie points for Queen RiRi! Are you also as obsessed with us!?

You can buy the collection online from today exclusively at


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