From the beauty industry to fashion, Robyn Rihanna Fenty seeks to continue her domination over these two industries in addition to her flourishing music career. When she tried her hands on Fenty Beauty by Rihanna, not a lot were hopeful of her making the kind of waves that she made. Now she has returned with a new idea – Savage x Fenty, already set in motion with a date for the launch announced to be May 11, 2018.

The snippets and promotional shots released on the brand sees Rihanna carefully taking her time to tackle every angle of life to include everyone. Several brands have come under heavy criticisms around the globe for the strict and constant usage of people of a particular race for their shoots. However, Rihanna didn’t follow the norm, from the released materials, models from different backgrounds were used, one of the shoots involves Rihanna modelling in a white and red piece from the brand.

A video that debuted on the internet from Savage x Fenty sees a model sitting comfortably on a couch and speaking on choices and owning up for things you do.

See snippets from Savage x Fenty below:

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We got neXt.

A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on

Main Image Source: Vogue

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