With a handful of influencers and celebrities ready to be added to the Never Expire campaign, Trace Mobile has revealed the first name of influencer it is working with. South African musician and poet, Sho Madjozi happen to be the foremost brand ambassador for the new campaign which seeks to capture and remind people of the beauty of natural heritage of the country.

Sho speaks to Trace on her Tsonga heritage and the significant link its has in common with the idea of the campaign. Never Expire is built on a concept of offering data and exclusive content to the youth that will never run out. A series of other videos with more influencers are expected in the next couple of weeks.

Watch Sho Madjozi’s interview with Trace below.

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