According to data modelled by Euromonitor, Sub-Saharan Africa’s combined apparel and footwear market is already worth $31 billion. BoF spotlights six firms that are beating the odds and cashing in.
The report states that Africa might be the world’s next luxury fashion hotspot. With international brands like Hugo Boss, Mango and Hearst’s new digital edition of Cosmopolitan.ng, which have been entering Africa from Europe and America, while local African e-tailers like Jumia, Konga and Spree are the pioneering force behind new regional market networks
In a piece by Business of Fashion, an article touchlights some of the major players in the fashion industry from all over the continent.
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