Yes! This lookbook by South African fashion designer, Thebe Magugu has everything beautiful written over it. From the name to the photo shoot carried out, all speak masterpiece.

Explaining the reason behind the name on her Instagram page, the visionary brand said it drew inspiration from being raised and surrounded by women. The strength and vulnerability fused together to arrive at the lookbook. When was the last time you came across a photoshoot for a lookbook that is different from the norm? We have seen a couple but she moved away from what we normally see.

Instead of using models, the brand decided to shoot on a sculpted scarecrow.

See the lookbook below:


Photographer: Aart Verrips

Creative Director: Thebe Magugu

Assistant: Nhlanhla Mesemola

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