MAC recently unveiled a new lipstick collection tagged the Love Me Lipstick Collection and it is made to express self-love and self-respect through beauty.

There’s definitely something in the collection for everyone as there are 24 lipsticks from 3 colour families; the Shameless Nudes, Powerful Reds and High-Impact Purples each having 8 knockout shades.

According to the New York-based M·A·C Director of Senior Artists Chantel Miller;

This season, the backstage lip was nothing but lush. To get there, it’s no longer about just a single lip swipe, but rather a crafted lip – emboldening the feature by using pencils and even glosses to amplify contrast. Love Me lips are the colours we have lust for – its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed.

The new range is also creating a buzz especially on the continent by encouraging people to share their Love Me stories – what self-love means to them with the  #MyMACStoryAfrica hashtag.

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