Picture and video sharing social media platform, Instagram has finally launched its television channel called IGTV as an addition to its growing population. To access the new channel, Instagram has created two options for that, you can either download the app separately or use it directly from your Instagram platform (located at the top right corner next to the paper plane icon).

With this, users of the platform are allowed to upload videos up to one hour in duration, unlike the main Instagram videos which run for just one minute. IGTV operates just like a normal TV, it starts playing once you open it and comes in four different categories, you can switch between; For You, Following, Popular, and Continue Watching.

Videos are also created and watched in vertical form. On IGTV, the creators are channels, everyone can be a creator too. From all these changes and additions by Instagram in the past and now. What do you think the company will come up with next? Share your thoughts with us in the comment box below.

Read the full announcement of the launch of IGTV below:

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From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

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