The first time we got the information that a series will be aired on WhatsApp, our minds were a bit baffled as to how this is going to be possible. Whatsapp is a social media platform managed by Facebook owned by social media entrepreneur and billionaire, Mark Zuckerberg. Unlike Facebook which allows users to see videos even if not requested for, Whatsapp is regarded as more of a personal platform where only your number could grant anyone the chance to be able to message you.
So we ask, how is this series called Lives of Grace scripted by South Africa filmmaker, Bongi Ndaba for Sanlam possible? We found out that, this isn’t the first time, the producers are trying this medium to reach viewers. Their first series Uk’shona Kwelanga was also aired via Whatsapp.
Watch the for Uk’shona Kwelanga below:
Interested people were made to subscribe to view the series by texting their full names through a shortcode, a number was sent to them which they saved onto their phones. The producers send episodes of the series through that number to the subscribers on a daily basis to watch.
They are using the same procedure for the new series Lives Of Grace which airs this June starring local stars such as Zola Nombona and more. The storyline uncovers the traumas most families go through after funeral rites.
It looks like a good plan and the right channel for airing. What is your thought on this idea? sound off in the comment box below.
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