The African art industry is forever evolving. With the advance of technology and social media, we are seeing a surge of exquisite works emerging from artists all over the world. Before I had even interviewed Vince Frasier for this feature, I was a fan of his work; I had followed him on Instagram for a while and occasionally seen his pieces pop up in post from other influencers on my timeline.
His page is full of pieces which speak on Black popular culture. What makes his work so attractive to me, and no doubt many others, is the movement of each piece. I just had to find out more about his relative process.
Tell us about your work. How did you get into digital art? What is your process?
I want to bring something to the screen that is cutting-edge but also engages the audience with the topic. [My work brings] still images to life. [It is] the evolution of art, photography and motion, bringing all three platforms into one arena.
Creating artwork and branding for various Film Festivals in the past (including Sarasota Film Festival and the Hollywood Black Film Festival) gave me a chance to meet and socialise with filmmakers worldwide. I became intrigued by moving images and how to use them as a tool to tell stories. This lead me onto exploring the possibilities of how I can use my art and motion together. It’s still in its infancy but I intend to learn a lot more and combine art, photography and motion. Being an image maker, I like to provoke the viewer and let them really think about what they are seeing. The whole animated gif / cinemagraph thing seems to be catching on lately; I can see it becoming more popular over the next few years, especially for marketing and advertising platforms, not forgetting instagram feeds.
How long have you been creating pieces?
I’ve been an image maker for over twenty years now. I have moved more towards art, fashion photography and motion over the last few years. Trying out new ideas is key for any forward thinking creative. The whole market has changed. Still images are still popular, but they’re not quite as captivating as dynamic content. So I’ve gone from being a predominantly print based art to a more web based platform. Its all about bringing it to the next level. Being dynamic [is essential]. The viewer is allowed to “ live” a unique experience not normally obtainable through still photos.
What are your influences?
I like my work to stand out. I am always trying to create something unique which hasn’t been done before. So I choose my subjects very carefully, and add my vision to it…I love collaborating with photographers as they see it as an enhanced version of their work which accentuates and actually adds to it whilst still retaining the original content. I am also working on visual content for some companies in the beauty, cosmetics and fashion industry.
How often do you create?
I try to create a new piece every few days providing my work load isn’t too intense.
Do you have another career/job? If so, how do you balance between the two?
No I only have one job and thats to be creative by any means necessary. Initially I focused on illustration but now I’m broadening my wings into all aspects of the creative process including analogue and digital.
What impact do you hope your work will have?
I hope it can bring a unique perspective into my vision of the world. I want to inspire my followers to try new things.
Where do you see yourself in the next five years?
Probably still working. I love what I do and don’t really see it as a job.
Click here to find out more about Vince Fraser’s work.
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