Last year two mothers hoping to make a difference in the world of female body image started an Instagram account solely dedicated to celebrating stretch marks.In less than two weeks, Love Your Lines has amassed more than 31,000 followers, with women from around the world using the hashtag #LoveYourLines to submit images of their own ‘tiger marks’ – and the stories behind them.
Fast forward to now, the on-going campaign is inspired by Supermodel Chrissy Teigen, after she posted a picture and captioned it ‘’Bruises from bumping kitchen drawer handles for a week. Stretchies say hi!’’
This campaign has gone viral with the aim of encouraging women to show them off their stretch marks. Love Your Lines is more than an Instagram account or a hashtag, it’s a global initiative for women to come together in an effort to embrace the beauty of their stretch marks and not be embarrassed to let them show. Gorgeous supermodel Chrissy Teigen is one of the many women showing them off.
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