YMC Unveils SS17 Collection ‘Okoro’

On Saturday 11th June 2017, as part of London Collections: Men, YMC presented their Spring/Summer 2017 collection entitled ‘Okoro’.

After 20 years at the forefront of British fashion, Fraser Moss and Jimmy Collins continue to push boundaries. A quintessentially British brand, YMC have always excelled in creating clothing that reflects the most vibrant counter-cultural elements of Britain.

True to form the SS17 collection, entitled ‘Okoro’, celebrates the influx of African art that permeated British culture in the late 60s through to the early 80s. From the groundbreaking photography of Malick Sidibé, who documented how Western fashions influenced African teenagers, to the Ethiopian Funk 45s and Cameroonian synth tracks that made an indelible mark on British music, ‘Okoro’ celebrates the cross-pollination of cultural artifacts between Britain and Africa.

Abstract discharge prints, hand stitched embroideries; silk and jacquard are the key textiles in this collection. T-shirts are transformed from staples to hero pieces with intricate beadwork adornments.

Muted tones of burnt red and royal blue form a backdrop against which highlights of bright lemon, vibrant orange and dirty pink create a complex and sophisticated colour palette. Key outerwear offerings include raw edged suede jackets, reversible collarless MA1 bombers, and luxe fishtail parkas. Classic YMC silhouettes are present albeit through a filter of African influence.

Cropped wide leg chinos, flared jeans and silk boiler suits reference the past but are here distinctly modern, a vital part of Okoro’s amalgamation of influences.

STYLING
MARK ANTHONY BRADLEY

CASTING
SARAH BUNTER

HAIR
VIDAL SASSOON

MAKE UP
AOFMPRO USING DERMALOGICA

SALES
MADS BUUR KRISTIANSEN MADS@YOUMUSTCREATE.COM

PRESS
SANE COMMUNICATIONS WARREN@SANECOMMUNICATIONS.COM

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