​ is the global address for shopping modern Black & African fashion, beauty & lifestyle – bringing an unparalleled edit from the brands directly to the consumer. Starting its life as a monthly fashion and lifestyle popup for emerging designers in 2009, and eventually, brick and mortar destinations in Lagos, Nigeria and Toronto, Canada – what is now​ has always had a focus on curating & uplifting African designers and is a key part of the growth stories of some of the most exciting brands on the continent today.

In a near prescient move, prior to the pandemic, the brand began the shift to a pure-play digital destination- exporting exciting, accessible Black & African fashion and serving 220 countries around the world. Curating news and next brands, from organic beauty products consciously created on the continent to soon-to-launch artisanal home goods and must-have fashion and accessories. ZAZAII presents a directional take on what you’ll be wearing and loving – including covetable and exciting brands like 3&4 Fashion, Fruché and DZYN.

A best-in-class digital experience and streamlined delivery options allow you to discover and shop our brands seamlessly. With a strong remit to tell our own stories, the stories of Black and African owned brands, we offer unmatched access to the origin stories and voices of key opinion leaders in Africa and her diaspora. With a lively discourse spanning industry stakeholders, influencers, consumers, media, and celebrities, ZAZAII is poised to capture the brand agnostic, style-focused consumer who is interested in connectivity, authentic experiences and singular artisanal products made with love. Our brands can and will permeate and elevate the consumer’s everyday life.

ZAZAII was founded by England and Switzerland trained Isoken Ogiemwonyi, an award-winning Nigerian-born Toronto based fashion entrepreneur and Editor with extensive experience on the continent and abroad. Her background includes spearheading and defining the voice of BellaNaija Style as its Editor-At-Large, arguably the largest and most influential media group in Africa.

Isoken’s remarkable insight puts her in a unique position to harness this specific moment for Black brands who have international potential and creates access to markets for both interested consumers and emerging brands,

For more information and to shop for the newly launched ZAZAII, visit and follow @experiencezazaii on Instagram and Facebook.

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