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There are a list of things you can do with African prints, and Ife’s closet has taken it up a notch by taking a minimalist approach. According to the brand executives;

With Ifẹ’s Closet, I combine my many fashion loves; classic silhouettes, laid-back style, West African prints and a sprinkling of vintage glamour. We are your go-to label for classic styles using enthralling print fabrics.

I use ‘West African prints’ because that is what I know and love. They may not originate from West Africa but they are so integral to the daily life and culture, a wardrobe staple for many women in my family.

The best part is, their pieces are affordable.

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